Cruise Europe Headlines April 2013

Runavik proves that marketing pays off

Submitted by CE-Press on 15 april 2013

A year ago Runavik was just setting itself up to target the cruise industry, this year it is obvious that it has made great strides in its
marketing efforts.

“Last year we had no ships [calling] but this we have changed. We are getting very good contact with the shipping companies so they now know Runavik. We have a brochure and we have done a lot of research,” explained Rannva Troest, marketing coordinator Port of Runavik.
“We market ourselves as the safest port in the Faroe Islands. The weather is always good in the fjord.” Indeed Phoenix Reisen’s Amadea called last
year when it could not enter Torshavn due to bad weather.

The port has its first call booked for July 29 2014 when Fred Olsen Cruise Line’s Black Watch will call. And in 2015 Boudicca will be callling on
March 21 for the solar eclipse.

There are two piers, one of 102m in length and 12m depth where ships of up to 300m can tie up and one of 200m and 8m depth. There is no terminal but tents can be erected when necessary.

The town is laying on excursions for those passengers not booking longer bus tours to places such as the Kirkjubour, the old cultural centre and
historical museum in Torshavn and the the Viking settlement in Kvivik & Kollafjorour. For example hiking around Lake Toftavatn, visiting a
Faroese home and garden and taking the shuttle bus to the museum Forni in GlyvrarTags  Runavík  Fred. Olsen Cruise Line

Photo: Runavik gets unscheduled call from Amadea in 2012